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Blog Entries from Mural Ventures Team Members

Social Commerce -- The Future of Word-of-Mouth Marketing

Small Businesses (SMBs) are historically skilled word-of-mouth marketers.

SMBs must transfer these skills from off-line to on-line distribution channels.

SMBs who succeed in making this transition will grow faster -- more effectively promoting themselves, networking with prospects, and transacting commerce.

To succeed in this transition, SMBs need access to simple and elegant tools.

The companies who provide these tools to SMBs will pioneer the market for social commerce.

These pioneering companies will be handsomely rewarded.

Published Thursday, March 06, 2008 9:02 PM by Matt Howard

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